What can content marketing do for your business?
As a start-up or a small business, content marketing can play a crucial role in helping you establish yourselves as industry experts. Getting in front of the right audience, with the right content, can help forge a connection between any potential customer and your brand. This initial connection can mean the difference between a user coming back to visit your site to read more content, and a user who instantly forgets your brand.
You need to make sure that once you’ve forged that connection, you stay at the forefront of the user’s mind by nurturing them through the marketing funnel.
According to a report conducted by Demand Gen in 2016, 47% of buyers viewed 3-5 pieces of content before they engaged with a member of the sales team. This statistic highlights just how effective content marketing can be when trying to pull your customer down the funnel, subtly nurturing them until they’re ready to buy.
What can I help you with?
- Content marketing strategy
- Content creation
- Content outreach
- Email marketing
Read more about each of these services below.
Content marketing strategy
I can help you figure out which direction you should be going with your content marketing. Are the tactics you’re currently using working? Or, if you’re a start-up, where should you begin? I can make sure you’re focusing on the right keywords and are delivering the right kind of content that is going to inform and engage your online audience. Content marketing is a continuous process, so you should be updating your blog at least a few times a week to ensure it has even the slightest impact on your audience and organic presence.
I can help you uncover the keywords your audience is searching for in the search engines, this will help shape the foundations of your content marketing strategy and this is also what will help you increase your ranking in the search engine results pages. If you don’t know what it is your audience is searching for, how will you go about creating content that they’ll not only find but enjoy? This is the content that will continue to bring your audience back for more until they’re ready to purchase your products or services.
If you don’t know what it is your audience is searching for, how will you go about creating content that they’ll not only find easily but enjoy? This is the content that will continue to bring your audience back for more until they’re ready to purchase your products or services.
That is why having a content marketing strategy for your small business or start-up is crucial.
Content creation can be very time-consuming – particularly when you’re trying to run a business at the same time!
I am not only efficient at creating content your audience will enjoy, but I believe that the packaging of that content is key to capturing your audience’s attention in the first place. I can help you create all content in the list below with the exception of video and podcast content.
It’s important that your start-up or small business experiments with different types of content if you don’t try a few, how will you know which content your audience interacts with and enjoys reading the most? Trial and error play a big part in content marketing.
Creating evergreen content that will continue to pull in website visitors over time and convert them into leads is what you should always be thinking about when creating your content.
Outreaching your content to websites your audience visit will help build authority for your business in its field, boost brand awareness, and help tap into a wider, relevant audience.
I can pinpoint these sites and build the relationships required to make sure we get your content out there for your audience to consume! Let’s make sure everyone hears about your business!
Once you’ve created a great piece of content, an eBook, for example, what are you doing with the valuable email addresses you’ve now gathered? Creating impactful content is one thing but what you do with the useful data you’ve garnered is another. Email marketing is a digital marketing tactic that has one of the highest returns on investment for many businesses worldwide.
Nurturing your email database list with relevant emails containing useful information for the user can help ensure you keep your business name at the forefront of their mind. When the time comes for the user to purchase a service or a product similar to those your business sells, the chances of them thinking of your business is much higher than if you just send out the odd newsletter.
Email marketing is something I am very passionate about as a content marketer and I know that I can help your business get the most of your email marketing strategy.
What is content marketing?
Content marketing is the process of creating and sharing free and valuable content to your audience. This process helps to pull prospective customers to your website with the aim of converting them, not just into one-time customers but into repeat customers, and then eventually into brand advocates of your products of services.
What is content?
Content doesn’t have to just take the form of a blog post or an article. There are many different content formats your business can experiment with including:
- Blog posts
- eBooks and guides
- List articles
- Case studies
- Research pieces
- Social media content